******* For german press release (+pics)[nbsp] please download the ZIP-File HERE ******
8th November, Mayrhofen, Austria
The Ästhetikers announce a Break from the Wängl Tängl in 2013.
Following the highly successful 10th edition of the Vans Wängl Tängl presented by G-Shock in Mayrhofen, Austria, the Ästhetiker announce today that they are taking a break from producing the renown team based event. After restructuring as a Club over the summer, the Ästhetikers prepare to celebrate their 20th Anniversary as a highly visible crew on the European board sports landscape. The decision to take a break from the Wängl Tängl and the production of soft goods and snowboard line reflects a refocusing of their energy, opening the door to investigating new opportunities in 2013.
Over the past 20-years of agitation, the Ästhetiker crew have become infamous as board sports advocates throughout the Zillertal, Austria, Europe and half way across the globe. Formed in 1993 as a loosely affiliated, eclectic crew of snow, skate and surf protagonists, they formalized this movement as a company in 2000, going on to launch an Austrian event tour, Ästhetiker branded soft goods and a snowboard line. In 2002 they launched their flagship event, the Wängl Tängl in their home base of Mayrhofen, Austria. Fondly described as a ‘Contest-ival’, 2012 culminated in the event’s critically acclaimed 10th Anniversary, melding a unique combination of team snow, team skate, music and art elements into a week long, board culture jamboree.
Renown for producing progressive parks and creative events, the question of ‘where to from here’ was approached following the success of 2012. After resulting in the decision to take a break from the Wängl Tängl in 2013. “Obviously, nothing is ever perfect, but last season’s Wängl Tängl was about as close as you could hope to get.” said Steve Gruber, President of the Ästhetiker Club. “After 10-years of amazing co-operation with the Mayrhofner Bergbahnen and Tourismusverband Mayrhofen and our long term event partners, we felt we needed time to look at how we could step it up again to guarantee the next edition of the Wängl is kick arse, not an anti-climax. That’s not how we roll…” he concluded.
With the Ästhetiker Club based in Mayrhofen, the ongoing relationship with the area remains strong moving forward. “Following the 10-year co-operation on producing the Vans Wängl Tängl, we agreed on the concept of taking a creative break.” said Sarah Huber, Marketing Manager for the Mayrhofen Bergbahnen, “We are looking forward to a strong partnership and working with the Ästhetiker on developing progressive concepts and the next ‘big thing’ here in Mayrhofen. Until then, stay tuned.”
The Ästhetiker would like to take this opportunity to thank all of our long term partners, friends and supporters from Mayrhofen who have provided invaluable support in building the Wängl Tängl from it’s humble inception to one of the worlds premium team based events. We would also like to extend our gratitude to our long-term partners of Vans, Red Bull and ongoing partners G-Shock and Fiat for their continued support.
The Ästhetikers will shortly announce their plans for their 20th Anniversary in 2013 that will be focused on creating core credible, team-orientated event formats while investigating the development of platforms for youth development.[nbsp][nbsp][nbsp]
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History of the Ästhetiker
Established in 1993, the Ästhetikers formed originally from a crew of friends who shared the lifestyle and common passion of board sports. In 2000, the Ästhetiker moved from a pure crew, forming a legal entity allowing it to develop event properties, launching its first Ästhetiker Tour across Austria the same year. Included in that Tour was the ‘Penken Trophy’ that grew into the world-renowned team event, the Wängl Tängl firmly establishing the Ästhetikers in their home base of Mayrhofen, Austria. The company went on to create widely distributed Ästhetiker soft goods and a quality snowboard line. In 2012, the company formation changed to a Club, discontinuing products while allowing the organization return to its main focus – creating core credible, board friendly events and happenings.[nbsp] The company is registered to Ästhetiker, Laubichl 124, Mayrhofen[nbsp] 6290, Austria, under the jurisdiction of[nbsp] Schwaz, Tirol.
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